Gavin Lira

Gavin Lira is a 24-year-old entrepreneur and co-founder of The Empathy Firm, a PR and marketing firm. Featured in Forbes and a previous TEDx speaker, Gavin pioneered AI use in business before ChatGPT became mainstream.

His expertise lies in transforming standard AI into what he calls “Genuine Intelligence”—AI systems trained on personal data that produce unique rather than generic outputs. As more businesses recognize AI’s potential, Gavin consults with them to streamline operations and create competitive advantages through customized solutions that solve their unique challenges.

At The Empathy Firm, he helps clients turn their recorded teachings, podcasts, and meetings into authentic written content that maintains their distinct voice. His practical approach has helped numerous organizations market themselves more effectively with less time and resources involved.

In this TEDx Talk, Gavin Lira will share how anyone can move beyond regurgitated AI usage to creating outputs that add genuine value to the world.

About TEDx, x = independently organized event

In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TED Talks video and live speakers combine to spark deep discussion and connection. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

About TED

TED is a nonprofit organization devoted to Ideas Worth Spreading. Started as a four-day conference in California 30 years ago, TED has grown to support its mission with multiple initiatives. The two annual TED Conferences invite the world’s leading thinkers and doers to speak for 18 minutes or less. Many of these talks are then made available, free, at TED.com. TED speakers have included Bill Gates, Jane Goodall, Elizabeth Gilbert, Sir Richard Branson, Nandan Nilekani, Philippe Starck, Ngozi Okonjo-Iweala, Sal Khan and Daniel Kahneman.

The annual TED Conference takes place each spring in Vancouver, British Columbia. TED’s media initiatives include TED.com, where new TED Talks are posted daily; TED Translators, which provides subtitles and interactive transcripts as well as translations from volunteers worldwide; the educational initiative TED-Ed. TED has established The Audacious Project that takes a collaborative approach to funding ideas with the potential to create change at thrilling scale; TEDx, which supports individuals or groups in hosting local, self- organized TED-style events around the world, and the TED Fellows program, helping world-changing innovators from around the globe to amplify the impact of their remarkable projects and activities.

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